Shotstack Workflows is a web-based media automation tool designed for marketers and developers across various industries, including real estate and entertainment. This no-code platform leverages generative AI to facilitate the creation of videos and images, simplifying the media workflow process. Users can design and automate their media projects visually, making it accessible for those without coding expertise.

The platform features several APIs tailored for different media automation tasks. The Video Editing API allows for batch video generation, while the Ingest API manages the ingestion and transformation of media assets. Additionally, the Create API utilizes generative AI for content creation, and the Serve API focuses on distribution and hosting of video assets. This versatility makes Shotstack Workflows suitable for diverse roles, including marketers, agencies, and startups.