Shorten.rest URL Shortener is a Chrome extension developed by API LADS INC, available for free. This tool falls under the Browsers category, specifically in Add-ons & Tools. With this extension, users can easily create and manage their branded short links without the need to log in to their accounts.

Users can search, update, and manage existing short URLs effortlessly. The extension allows users to choose between short.fyi and their custom branded domains, with the option to customize the URI for better personalization. Additionally, users can add retargeting and tracking pixels for each URL, as well as UTM parameters. The extension supports a destination URL character limit of 8192.