Shopiwise is a browser extension available on Chrome, designed to be your personal shopping companion. It aims to empower users to make mindful purchasing decisions, aligning their shopping habits with their values and long-term goals. By analyzing shopping habits and offering personalized recommendations, Shopiwise provides insights into unconscious motivations that may drive purchasing choices. It leverages a language model, a vector database on financial literacy, and the psychology of consumer behavior to help users shop wisely and thoughtfully.

Online shopping has become an integral part of daily life, often leading to impulsive purchases. Shopiwise seeks to counter this trend by assisting users in making informed decisions, ultimately aiming to reduce excessive consumption and encourage better shopping practices.