ShopEco is a Chrome extension designed to facilitate eco-conscious shopping by providing users with insights into the climate impact of their purchases. This tool reveals the environmental effects associated with various products and suggests greener alternatives, enabling shoppers to make informed decisions that benefit the planet.

In addition to its product impact features, ShopEco allows users to track their personal environmental contributions from their shopping choices. Users can easily share this information on social networks, promoting a collective effort towards sustainable shopping practices. Currently, ShopEco is in its alpha version, serving as a minimum viable product (MVP) to illustrate its core functionalities to early users.