Shamar is a multimedia app designed for iPhone users by Tactical Financial Services Inc. It offers a platform for aspiring talents to showcase their skills through video recordings. The app engages users by allowing them to vote for their favorite talents, potentially winning cash prizes and competing in the annual Shamar Awards. Notable features include the ability to follow artists, leave comments, explore recent and top-voted videos, and receive notifications on account activity.

Shamar enables users to create artist profiles, record one-minute videos, and share them within their preferred category. Users can vote for videos, leave comments, and stay updated on the latest talent trends. The app fosters a community-driven approach to talent recognition and provides a platform for artists to gain visibility and recognition.