Set Tour is an interactive augmented reality experience that provides users with an immersive journey into movie sets, where members of the production team share insights about their work. Developed by THE THIRD FLOOR in collaboration with American Cinematographer, this app offers a unique behind-the-scenes look at the creation of iconic movie sequences.

In its premiere edition, Set Tour takes users to the set of Disney's Beauty and the Beast, showcasing the making of the "Be Our Guest" sequence. Users can switch between commentary from renowned professionals such as cinematographer Tobias Schliessler, theatrical lighting designers Jules Fisher and Peggy Eisenhauer, and Virtual Production Supervisor Casey Schatz from THE THIRD FLOOR.