SendGrid is a special cloud based email infrastructure that makes it easy to create and maintain customised email systems. This provides businesses with a useful and unique way of interacting with their customers and potentially transforming promising leads into sales. Thanks to the fact that all emails are tracked, project managers will be able to get tabs on each member of their team to ensure that they are working effectively, while customers will not get lost in the system and will always receive what feels like a dedicated and personalised service and are likely to remain loyal customers.