scale is a lifestyle app that brings fishing challenges to the 21st century. Developed by Alexander Zlatkus, a UX designer, this app aims to simplify the process of participating in fishing challenges with friends. With scale, there are no registration codes, livewells, or complicated calculations required.

The main features of scale include simple game creation, a live game leaderboard, and the ability to record fish weight and length with a photo. The app also offers an auto culling feature, which helps manage the catch during the challenge. Additionally, scale provides instant notification messages for game events, ensuring that participants stay updated on the progress of the challenge. Users can also view their game history to keep track of their past fishing challenges.

Overall, scale is a user-friendly app that streamlines fishing challenges and eliminates the hassle of managing them manually. Whether you're a casual angler or a dedicated fishing enthusiast, scale offers a convenient way to participate in friendly competitions with friends.