Safeway, developed by Sobeys Capital Incorporated, is a free iPhone app that helps you manage your shopping experience. With the ability to sign up for a Safeway account and load personalized offers and coupons, you can earn loyalty points and even get free products. The app also allows you to create and save shopping lists, browse the weekly flyer, and get inspired with delicious recipes.

In addition, Safeway provides a store locator to help you find the nearest Safeway store and learn about the services offered. You can also opt-in to receive notifications that are relevant to your shopping preferences. With the convenience of adding your loyalty card to your mobile wallet, Safeway makes your shopping experience hassle-free and enjoyable.