Roy is a unique athlete Name, Image, and Likeness (NIL) marketplace designed for fans to support collegiate athletes and their teams. This innovative platform allows fans to make payments tied to the schools of their choice, showcasing their support for athletes during their decision-making process for the upcoming season. In return, athletes receive fair market compensation for sharing updates about their collegiate experiences.

Key features of the Roy App include pooled fan support, which aggregates payments from fans of the same school, and early announcement notifications. Athletes who accept NIL funds through Roy commit to informing their supporters before making any public announcements. Additionally, fans receive exclusive videos that provide insights into the athletes' journeys, along with a conditional payment system that ensures refunds under specific circumstances, thereby prioritizing fan protection and fraud prevention through secure payment processing.