Rosie is a lifestyle app that partners with local retailers to provide convenient online grocery shopping for curbside pickup or home delivery. The app is free to use, and users can create an account and select their favorite local store to begin shopping. Once the user has completed their shopping, they can choose a day and time for pickup or delivery, and their order will be hand-selected by a personal shopper and ready for them at the designated time.

Rosie provides an enhanced product detail view with substitution and preference notes for personal shoppers. The app also offers a "Can't Find It" feature, which allows users to place special orders for hard-to-find products. Additionally, users can create frequently used shopping lists with the "My Lists" feature and view past orders with "My Orders." The app's "Help" widget provides access to Rosie's full suite of help center articles via the app. The checkout process is intuitive and user-friendly, making shopping a breeze.

Rosie offers same-day delivery or in-store pickup from grocery stores near the user. The app has a wide range of items available, including household supplies. Personalized recommendations help simplify shopping, and all items are hand-selected by local grocers to meet the user's preferences. The Rosie shopping experience can be synced seamlessly across the Rosie mobile app and website.