Roku Pixel Helper is a Chrome extension developed by Roku. It is designed to assist advertisers in verifying, debugging, and troubleshooting warnings or errors during the installation of pixels and events. This tool is particularly useful for advertisers who want to ensure the proper functioning of their pixel installations and track campaign activity accurately.

The Roku base pixel is a JavaScript code that advertisers place on their websites or apps to measure campaign activity. Along with the base pixel, a page views event is automatically included, allowing advertisers to track how many streamers visited their site or app after seeing their ad.

It's important to note that by using the Roku Pixel Helper, advertisers agree to the Roku Ads Manager Terms and Conditions, which can be found at [link to terms and conditions].