RICOH AR is a free Augmented Reality (AR) application that allows users to experience RICOH products in 360 degrees anytime, anywhere. This application is designed to help users see the real set up effect of various printers and Multi-Functions before purchasing them. With the smart device's camera, users can easily see the 3D effect of the printer by simply starting the application and putting the AR marker in the desired place.

This application also allows users to see the printer's option device, cover, and ADF open/close effect. Users can not only confirm the size of the printer but also the space required for setting up the printer. The "Space Measure Tool" enables users to input any space size to compare it with the real printer. Moreover, users can save the AR image to their album by clicking the "Photo" button.