RethinkCare, a division of Rethink Autism, offers a holistic parenting and behavioral health benefit to employees through their employers. This unique digital platform provides evidence-based, clinically-validated approaches to support employees' ongoing parental, personal, and professional needs. With 29 training areas, 370+ mini-courses, and 9,000+ daily sessions and resources, RethinkCare boasts the largest digital skills training library for employees across various aspects of life.

Through integration with the Apple Health API, RethinkCare utilizes Apple Health data to enhance its services, such as offering personalized content recommendations to users. Additionally, working parents can access 1:1 support from live Board Certified Behavior Analysts (BCBAs) to address complex parenting challenges, especially for children with learning and behavioral disabilities like autism, ADHD, and Down syndrome.