REP is a free iPhone app developed by Paired LLC which provides a platform for brands and influencers to connect and collaborate. Brands can use REP's proprietary tools and access analytics to execute their marketing strategies, while influencers can earn money, win prizes, products, and more. The app is continually updated with new tools and features to provide more opportunities for both brands and influencers to increase their ROI.

One of the main features of REP is OFFERS, where brands can post a product they wish to have promoted and have influencers apply to Free, Paid, or Pay Per Click collaborations. Brands are provided all the analytics they need to execute their strategies. Alternatively, brands can hire influencers individually by sending a Direct Offer. Another feature is RAFFLES, where brands can have their product featured before thousands of influencers who eagerly await the opportunity to engage in hopes of winning it. REP also features ANALYTICS, where brands can browse by categories or use filters to search through users and see analytics such as engagement rate, audience interests, and more. Finally, REP offers a safe and effortless way to send and receive payments.

Overall, REP is a useful app for brands and influencers looking to connect and collaborate in the influencer marketing space. With a variety of features and tools, REP provides opportunities for both parties to benefit and increase their ROI.