Reliabitaly has developed the Realia app for Android, a free lifestyle application designed to help users verify the authenticity of products claiming to be Made in Italy. This innovative app utilizes augmented reality to identify products in real-time, offering a seamless way to confirm their origin. Users can simply point their device's camera at a product on the shelf to check its authenticity, or scan barcodes and QR codes for additional information.

The app provides an interactive experience by linking products to a dedicated web-in-app page that displays detailed information, including images, videos, and production methods. While the database is continuously updated with products from participating companies, users can also contribute by submitting pictures of unlisted items for verification. Realia aims to combat counterfeiting and the 'Italian Sounding' phenomenon, ensuring consumers can make informed purchasing decisions.