Redken Insiders is a social networking application designed for professional hairdressers in the UK and Ireland. This free platform fosters collaboration and connection among hairdressers, allowing them to engage with Redken and each other. Users can complete missions to earn hearts, climb the ranks, and unlock various rewards. The app also emphasizes skill showcasing and offers social media tips from both Redken and the community, enhancing the social presence of its members.

Participants can take part in creative challenges for a chance to be featured on Redken's official social media channels, expanding their visibility. Additionally, the app provides access to exclusive community events and networking opportunities through the Redken Advocate Network. To be eligible, users must be over 18, based in the UK or Ireland, and have a passion for Redken products.