Rapala Lure Selector is the world's first mobile app designed to help anglers select the perfect fishing lure for any fishing condition. Developed by Rapala Canada, the app offers over 2000 unique Rapala models to choose from, making it easier for anglers to determine the right body shape, size, and color that would give the best results on any given day. The app is designed with the guidance of Canadian pro-fisherman Italo Labignan, and it is optimized based on species, weather patterns, and other variables.

The app offers three key features: as a research tool, anglers can define a group of lures best suited to catch certain species like Largemouth Bass, Trout, or Walleye. As a fishing tool, the app becomes an essential part of your tackle box, allowing anglers to base their lure selections on real-time fishing conditions like depth and water temperature. Finally, the app is an ideal shopping tool, helping anglers select the perfect lure from store shelves based on anticipated fishing conditions on their next trip. Download the Rapala Lure Selector app now for free and fish with confidence knowing you have the ultimate fishing companion.