Rainbow CRM Bridge for Apptivo is a Chrome browser extension designed to integrate telephone systems with the Apptivo CRM platform. It acts as middleware, enabling seamless connectivity between third-party phone systems and the CRM. Key features include Click2call functionality, automatic pop-up contact forms, and maintenance of call history within the CRM interface, all aimed at enhancing user experience and productivity.

This extension operates from the ALE Cloud, allowing users to access a range of communication tools. It fetches contact information from Rainbow, enabling functionalities such as audio and video calls, and provides features for dialing out CRM contacts. Users can make and receive calls on both computers and desk phones, thereby streamlining communication and improving customer service effectiveness.