Radio Alvorada FM has been in the market for 39 years, offering a differentiated programming mix of music, culture, entertainment, and information to its listeners. The station presents a selection of high-quality music that blends international and national artists with news from the city, Brazil, and the world throughout the day. Its dynamic and current journalistic programming brings the most relevant information to keep the listener up-to-date with the day's main issues.

Recently, the station has updated its artistic programming and invested in the highest technology standards. These changes were well-received by the public, as evidenced by the station's leadership in the qualified adult segment. Radio Alvorada FM's success is also a result of its constant pursuit of quality, focusing on the best market practices.

The program is a reflection of the good taste of its audience, formed by listeners from the AB class, over 25 years old, influential, opinion makers, with great purchasing and cultural power, dynamic, and intelligent.

The Radio Alvorada FM app has some new features, including a faster and more informative player, a music alert to know when your favorite song is playing, a music suggestion feature that allows you to participate in the station's programming, and the ability to vote for your favorite music to improve the station's programming.