Racism Simulator is a free browser add-on developed by RiceMerchant for Chrome. This unique add-on aims to challenge biases by converting certain words in articles on popular websites such as HuffingtonPost, Salon, Buzzfeed, Jezebel, and Gawker. By swapping the groups being written about, it highlights the potential racism, sexism, and outright nastiness that these websites may perpetuate when targeting specific groups.

With Racism Simulator, users can experience a different perspective by seeing how articles would look if the targeted groups were replaced with another group. This add-on aims to raise awareness and provoke thought about the impact of biased reporting and the potential harm it can cause.

Racism Simulator is a powerful tool for those who wish to explore and challenge their own biases, as well as understand the potential consequences of targeted content. By highlighting the double standards that exist in certain media outlets, this add-on encourages critical thinking and promotes a more inclusive and fair society.