Психология влияния (Psychology of Influence) is a popular book by Robert B. Cialdini, a renowned psychologist and professor. The book is a classic in business literature and is a world bestseller. It is a handbook for ambitious politicians, managers, advertisers, marketers, and anyone who wants to convince and pursue their own.

The book delves into the principles of successful sales and offers a guide to motivation and conviction. Cialdini's research has been recognized by many authoritative periodicals as the best book on influence ever published. The book is a must-read for anyone interested in the psychology of influence and persuasion. It offers practical insights and strategies that can be applied to a range of contexts, from business to personal relationships.