Protect My Choices is a free Chrome extension developed by Digital Advertising Alliance. It aims to help users preserve their opt-out choices for interest-based ads from companies participating in the DAA Self-Regulatory Program.

With Protect My Choices, users can easily opt out of interest-based advertising performed by participating companies. This extension ensures that your opt-out choices are protected by preventing the accidental deletion of cookies that store your preferences.

It is important to note that Protect My Choices only applies to interest-based advertising by participating companies. You will still receive online advertising from these companies, and websites may collect information for other purposes.