The Product Visibility by User Role for WooCommerce plugin is designed to enhance WooCommerce stores by allowing administrators to control the visibility of products based on user roles. This functionality enables store owners to tailor the shopping experience by hiding products from specific user groups, ensuring that only relevant items are displayed. The plugin offers three primary methods for hiding products: in the shop and search results, making products non-purchasable, or completely hiding them from the site.

In its free version, users can customize visibility settings for individual products by selecting included or excluded user roles. For those needing more advanced features, such as bulk settings for multiple products or categories, the Pro version is available. This upgraded version includes additional functionalities, such as hiding menu items and custom redirect pages, providing even greater control over product visibility.