Prime South Africa, formerly known as PMD - Prime Meridian Direct, offers a user-friendly platform to manage your car insurance policy conveniently. The app, My Prime, provides easy access to various services, emergency assistance, claims information, policy documents, and the ability to upgrade benefits with flexibility.

Key features of Prime South Africa include the option to submit car photos, add or upgrade benefits, reschedule missed premiums, download and email important documents directly from the app, register claims online, request telephonic assistance, and update profile details on the go.

For assistance, users can contact PMD's emergency roadside services directly through the app. Prime South Africa ensures a seamless experience for policy management and updates, catering to users' needs efficiently.