PR1MA is a public-private housing developer in Malaysia that offers integrated and inter-connected communities with a variety of housing types. The communities are located in the heart of key urban areas in Malaysia, including Kuala Lumpur, Penang, Johor Bahru, Pahang, Melaka, Sabah, and Sarawak. PR1MA also offers a variety of housing types that are well-designed to suit different household needs.

As a developer, PR1MA offers a number of advantages that other developers do not have. The most prominent of these is that PR1MA does not require government approval or funding to operate. As a result, it can construct homes quickly and efficiently.