PLAY NOW is a free lifestyle app that allows Android TV users to watch TV channels, movies, and TV shows on demand, including the HBO library. The app is developed by P4 sp. z o.o. operator sieci Play and is exclusively available for Play subscribers.

With PLAY NOW, users can access more than 60 TV channels, including HBO and Elevensports, and watch TV shows up to 7 days after they have aired. The app also allows users to start a movie or TV show from the beginning or while it's already in progress.

The app's nPVR feature enables users to record videos in the cloud, while the "follow me content" feature allows users to continue watching a movie or TV show on another device. Additionally, users can set reminders for their favorite TV shows and access a library of movies, TV series, and programs from the channels available in the service.

Overall, PLAY NOW is an excellent app for Play subscribers who want to enjoy a seamless entertainment experience on their Android TV.