Kia Play AR is an augmented reality app that allows users to summon and customize the Kia Niro SUV. With this app, users can experience the country's first augmented reality (AR) car experience and call out the vehicle anytime, anywhere. The app features the innovative design and high-tech features of the Kia Niro, including the aerodynamic C-pillar and smart power tailgate. Moreover, users can use the AR technology to customize the exterior and interior of the car and experience the smart power tailgate and the reclining second-row seats.

The app is free and optimized for smartphones running Android OS 9.0 or higher with at least 4GB of RAM. However, this app requires an internet connection, and the supported device information may change without notice. Some devices may not work even if they have a higher version of the supported OS. The app is also compatible with tablet devices that support the supported OS. If the camera is not allowed after installing the app, users can download "Google Play AR Services" from the Play Store.