Play ABC Alfie Atkins is an educational app developed by Gro Play Digital AB. Designed for iPhone, this app aims to stimulate children's language learning skills in a fun and playful way.

The app features a variety of activities that encourage children to explore letters, sounds, and words. Alfie Atkins, the main character, has a room filled with extraordinary devices such as a letter tracer, a word machine, and a puppet theatre. With the letter tracer, children can learn the appearance and sound of all letters while improving their motor skills by drawing and tracing letters on the screen. The word machine allows children to spell new words using phonemes and letter tips. All the words they spell are then sent to the puppet theatre, where children can use their creativity and imagination to tell fantastic stories.

Developed in collaboration with language teachers and game designers, Play ABC Alfie Atkins has been tested in schools in Finland and Sweden. The app is designed to meet children's needs and does not include elements such as points or time limits that could lead to stress or failure. Children can learn and play at their own pace, whether they are at preschool, school, or home.

The app offers a range of learning opportunities including learning the sounds, phonemes, and names of letters, tracing letters, spelling around 100 different words, reading simple words, and developing fine motor skills and eye-hand coordination. It also helps children learn the basics of literacy and encourages creative storytelling.

The full version of Play ABC Alfie Atkins allows the creation of individual profiles for multiple children, making it suitable for preschools, schools, and organizations. The app is available in six different languages, providing a versatile learning experience.