Alfie Atkins is a fictional character created by the author Gunilla Bergström.

Play 123, Alfie Atkins is a preschool game where children learn about numbers and mathematics by playing in a virtual world with their own character, Alfie Atkins. Children love learning new things through play.

In this virtual world, children can explore and interact with all kinds of objects. They can play and learn by doing experiments in the kitchen where they cook and decorate dishes.

The app is available in 6 different languages, and the full version allows the creation of individual profiles for multiple children.

Playful Learning Center is a research-based interactive learning environment for children. Playful Learning Center is located at the University of Helsinki.