PixelPal by NextRoll, Inc. is a troubleshooting tool designed to validate the implementation of AdRoll or RollWorks pixels. As subsidiaries of NextRoll, Inc., AdRoll and RollWorks are popular platforms for running advertising campaigns.

With PixelPal, you can ensure that your pixel is accurately tracking your website's traffic and capturing the audiences you have defined in AdRoll or RollWorks. This is crucial for the smooth running of your campaigns.

Once the PixelPal extension is installed on your Chrome browser, it will automatically detect websites where an AdRoll or RollWorks pixel is present. The extension will display a green or yellow checkmark, indicating the status of the pixel implementation. Clicking on the checkmark opens a panel with additional details about the detected pixels, including any warnings or errors that may have occurred.

For more information on how to use PixelPal and troubleshoot pixel issues, you can refer to the help center articles provided by AdRoll and RollWorks: