Pinhook AR is an iPhone app developed by CJS Beverage Corp, available for free in the Lifestyle category under Food & Drink. This augmented-reality (AR) application allows users to delve into Pinhook's range of acclaimed bourbon and rye whiskey, intertwined with stories of the emerging racehorses associated with each release.

By simply pointing the app at the front label of a Pinhook bottle, the app utilizes image recognition to identify the whiskey type, release season, and the linked horse. Subsequently, detailed information about the specific Pinhook expression (such as mashbill and tasting notes) and the thoroughbred (including vital stats and racing outcomes) is provided.

Moreover, Pinhook AR offers insights into the label's elements, offering a comprehensive exploration into the lexicon and traditions of American whiskey and horse racing. It also aids in discovering nearby locations to savor these unique offerings.