The 핑크라이트 app is designed specifically for pregnant women in Busan, offering essential information and features to support their needs. With a focus on maternity care, users can easily access details about childbirth and childcare services available in the city. The app provides a centralized platform for viewing important resources and information related to maternal health and services.

Additionally, the app features a guide to local institutions such as health centers, community centers, and child care facilities, making it easier for users to find necessary support. One of its standout features is the Bluetooth integration with the subway system, allowing users to locate designated seating for pregnant women and manage notifications through sound and light cues. This functionality enhances the public transport experience for expecting mothers.