PlayMemories Online is a free cloud-based photo and video service by Sony for iPhone users. The app allows you to upload unlimited photos and videos by enabling the "All Sync" function, which automatically uploads photos from your smartphone and computer to the cloud. All your photos are organized in one place and can be displayed in the same manner on any device. The app arranges your photos in an easy-to-view layout and allows you to sort them by date. You can also display your photos in a larger size.

One of the most significant features of PlayMemories Online is that it automatically resizes photos greater than 1920 pixels on either of its sides to 1920 pixels when using the "All Sync" feature. The app provides 5GB of cloud storage for your videos and original size photos.