Pashushala is an online marketplace to buy or sell livestock. It is India's first livestock trading platform. The online marketplace connects livestock buyers and sellers to facilitate the purchase and sale of livestock. It is an initiative to bring all the stakeholders together in a managed environment that instills trust, promotes animal safety, wellbeing, and promotes best practices.

A perfect balance between the online and offline services, the platform leverages the Internet and employs advanced technology to deliver value, most conveniently, to all the stakeholders.

Pashushala aims to be the first online marketplace that facilitates the purchase and sale of all types of livestock, including cows, buffalos, goats, sheeps, horses, exotic birds, etc. It aims to be the one-stop solution for all the livestock-related products and services that can help boost the economy of farmers and entrepreneurs.