Parker Software consists of a number of different business tools that you may use to streamline your business and pass some of your mundane tasks on to your computer systems. There is a system called WhosOn that shows you customer analytics and offers real-time engagement with your potential customers. The hope is that it will rope some of your visitors into making a purchase. There is also a tool that helps you turn your website visitors into new customers by analysing customer behaviour and helping you create a situation where you may repeat your sales success again in the future. Parker Software also comes with several automation solutions. These automation solutions do things such as automatically generate replies to messages from customers so that your staff do not have to reply manually.