Paper Trail is a Chrome add-on developed by Paper Trail that aims to demystify brands by providing sustainability ratings for their parent companies. This add-on turns brand names on your screen into clickable links that redirect you to the brand's website.

The sustainability ratings are indicated by underlined links in either red, yellow, or green. These colors represent the sustainability rating of the parent company.

To measure sustainability, Paper Trail utilizes ESG (Environmental, Social, and Governance) ratings. These ratings take into account various factors such as carbon footprint, labor standards, and chemical safety.

With Paper Trail, users can easily access information about the sustainability practices of the brands they encounter while browsing the web. This add-on provides a convenient way to make more informed choices and support companies that align with their values.