PageSpeed Insights is perhaps one of the most accurate page speed testers on the internet. It is completely free and was initially developed by Google back in the days when page speed was a massive search engine ranking factor.

Though this tool can be compared to Google Analytics and various management tools like Polaris, it is more similar to Rank Tracker and GTmetrix. It examines factors driven by the webmaster and the website host. It gives you a fuller picture of why your website is loading so slowly.

Helps fix your SEO

Modern SEO is judged by website popularity and user specifics, which are determined by big data and machine learning. However, website loading speeds still affect your web page ranking. PageSpeed Insights can show you exactly what is holding your website back.

See your web page as Google sees it

Your web analytics and web browser tell you part of the story about your website speed, but PageSpeed Insights tool you how Google sees (measures) your website. It offers a far more focused answer than Google Analytics.

Is it too technical?

The reports generated by this website speed checker are very technical, but they are arranged in lines that separate one issue from the next. This means that non-specialists can Google each of the terms being used and generate a fair understanding of what is causing their website to load or render at the speeds that it does.

Checking website and hosting speed

As you know, the speed at which your website loads is partially dependent on the user, their internet speed, web browser, and such. It is partially dependent on the website’s code and the website’s hosting provider.

This tool helps identify issues with both the host and the website, so you can identify which one is the leading factor in slowing down your website.