Ooh Fa Fa is a free Chrome add-on developed by Daniel Davis. It offers a range of enhancements for your Fathom Analytics dashboard, providing additional customization options and useful features.

With Ooh Fa Fa, you have the ability to change the main chart color to match your brand's color, allowing you to personalize your analytics experience. The add-on also includes a chart screenshot feature, which is convenient for capturing and sharing data visualizations. Additionally, you can choose to hide visitor numbers in the screenshots for privacy or presentation purposes.

Another valuable feature of Ooh Fa Fa is the ability to view the views-per-visitor column in the referrer and UTM boxes. This enables you to identify the channels that bring the most engaged visitors to your website, giving you insights into the effectiveness of your marketing efforts.

To enhance data visualization, Ooh Fa Fa introduces icons for referrer type, such as search, social, mail, and website. This makes it easier to quickly identify the sources of your website traffic. Furthermore, the add-on also provides icons for device type, browser, and country, allowing you to easily analyze visitor demographics and preferences.

Ooh Fa Fa is a valuable add-on for users of Fathom Analytics who want to customize their dashboard and gain deeper insights into their website traffic. It is easy to install and use, making it a convenient tool for enhancing your analytics experience.