Once Upon a Match is a free puzzle adventure game that takes players on a journey through a fantasy world filled with all your favorite fairytale heroes and villains. The game is based on the objective of collecting all fairytale hero cards, leveling them up to triumph and save kingdoms. Players must match gems to create powerful combos that will send troops storming the battlefield to vanquish the villains.

The game offers a unique blend of gem blasting gameplay with the depth and drama of a role-playing game. Players can level up each hero to legendary status, travel from one realm to the next, collect hero cards, and defeat enemy after enemy to save the kingdoms. With each hero collected, players gain access to more unique skills. The more gems looted, the more power players have to defeat the evil enemies and reunite the kingdoms.