Official Facebook Pixel is a free audience tracking plugin for WordPress that lets you monitor purchasing behavior from the moment they see your advertisement. Like Pixel Cat, Pixel Caffeine, and WP Facebook Pixel, you can see how your clients interact with various parts of your site and leads. It marks the journey they take from reading your marketing campaign to buying your products.

Since the plugin is open-source, developers are constantly working on improving it for better functionality. You may find it challenging to work with if you’re new to tracking your audience, as it requires APIs and codes to place on all your pages. Still, it’s ideal if you want to know what makes buyers purchase your products so you can target that specific audience.

Track audience behavior

For most eCommerce sites, the owners don’t fully understand what makes the buyer end up purchasing products. When you want to replicate that success, it can be challenging to work out how to target them with specific criteria. 

With Official Facebook Pixel’s technology, it works with WordPress to monitor your adverts on Facebook and track the impressions, views, and likes. It watches the entire process from seeing the ad to buying a product and then provides you with a report.

Compatible with other plugins

Of course, website owners generally have other plugins to help with marketing campaigns. Official Facebook Pixel works with most of them, including some of the more popular ones. Some of the names on the list include Gravity Forms, Mailchimp, Ninja Forms, and Caldera Forms.

Cross-platform conversions

To take it a step further, Official Facebook Pixel measures conversions across all platforms. In this way, you can see which devices your buyers used the most to buy your products and create campaigns to target them specifically.

See how your buyers respond

Official Facebook Pixel delivers amazing performance when it comes to monitoring conversions so that you can repeat the success. Sure, you’ll need some expert help setting up the APIs and codes on the pages, but that’s about as challenging as it gets. The plugin does the rest for you, and your team can sit back and decide how best to use that data.