뉴레카 is a free Android app designed to simplify shopping by aggregating real-time hot deals across various categories. Users can easily find the lowest prices on everyday essentials without the hassle of price comparisons. Categories include water, instant meals, toiletries, laundry detergents, and more. The app provides a price trend analysis for each product, allowing users to make informed purchasing decisions.

One of the standout features is the AI Purchase Score, which rates deals from 0 to 100 based on current pricing and historical data. Users can also customize their experience by selecting preferred categories and setting up keyword alerts for specific products. The app automatically saves recent searches to suggest relevant hot deals, ensuring a personalized shopping experience with the latest offers.