The NUBIAN official app is a lifestyle application designed for iPhone users, focusing on shopping and fashion. It showcases a wide selection of contemporary brands rooted in music culture, with a strong presence in Harajuku, Tokyo, and locations across Kansai and Tokai regions. Users can enjoy a welcome bonus of 3,000 yen in points upon downloading and logging in, making it easy to start shopping right away.

Features of the app include real-time updates on new releases, a point system that allows users to earn and redeem points both in-store and online, a lottery sales feature, push notifications for the latest offers, and a favorites function for easy access to preferred items. By joining the loyalty program 'NUBIAN MEMBERS,' users can gain access to exclusive experiences unique to the NUBIAN brand.