NOW TV is a versatile streaming platform available on iPhone, offering a wide array of TV shows, movies, and sports content. Users can select from various passes to access international series, Sky Originals, and over 1000 films, including popular Italian titles. The app supports streaming on over 60 devices, making it convenient for both home and on-the-go viewing. Features such as parental controls ensure a safe experience for younger audiences, while the platform's design caters to family needs with personalized profiles and recommendations.

The standard version provides ad-supported streaming in full HD and stereo audio, while the Premium option enhances the experience with simultaneous viewing on two devices, ad-free on-demand access, and immersive Dolby Digital 5.1 audio. Additional functionalities include intuitive search, live TV pause and rewind, offline content downloads, and a favorites list to keep track of watched titles. NOW TV combines a comprehensive content library with user-friendly features, making it an excellent choice for streaming enthusiasts.