NOW PlayTV is an Android lifestyle app developed by EiTV that allows users to watch their NOW TV programming. The app is available for free and provides a simple and accessible way to enjoy your favorite shows and movies.

The app's interface is user-friendly and easy to navigate, making it simple for users to find the content they want to watch. The app has a variety of features, including the ability to pause, rewind, and fast-forward live TV, as well as a program guide to help you keep track of your favorite shows.

However, it's worth noting that the content displayed within the app may contain sidebars (letterboxing), which means that the content may not fit the entire screen. While this may be a minor issue for some users, it's important to be aware of this before downloading the app.

Overall, NOW PlayTV is a great app for anyone who wants to watch their NOW TV programming on their Android device. It's easy to use, has a variety of features, and is completely free to download and use.