Norton Cleaner: Phone Cleanup is a utility app designed for iPhone users to optimize their device's storage. It offers features to clean up, organize, and safeguard media files, making it easier to manage photos, videos, and contacts. Users can quickly reclaim storage by removing unnecessary files, ensuring their device operates smoothly. The app also helps maintain an organized media library by identifying and merging duplicate or incomplete contacts.

Key features include a Media Cleaner to delete unwanted photos and videos, a Contact Cleaner for organizing contacts, and a Photo & Video Optimizer to compress large files. Additionally, the Clean Share feature allows for safer online sharing, while Secret Files provides a secure vault for sensitive media. Though the free version has limitations, it still offers valuable tools for initial cleanup efforts.