The Nielsen More App allows users to contribute to market research by monitoring mobile app usage and internet behavior. Available for Android devices, this free app provides users with an opportunity to earn rewards while helping Nielsen understand digital trends. To get started, users must complete a registration form, and only those directly invited or registered can fully utilize the app's features.

Once installed, the Nielsen More App anonymizes and aggregates user data to ensure privacy while providing valuable insights into consumer behavior. It utilizes Accessibility services with user consent to analyze app and web usage, and employs Foreground Services to maintain a connection with Nielsen's backend for data synchronization. Additionally, it serves as a management tool for panelists to track their rewards and account activities.