NextPaw is a free iPhone application developed by NextPaw Inc, designed for businesses in the pet industry. The program aims to assist pet owners in locating and selecting local pet businesses. It focuses on enhancing local rankings by ensuring accurate and optimized business information on relevant directories. Additionally, businesses can plan, schedule, and promote events on over 30 websites to reach local pet owners actively seeking pet-friendly activities.

NextPaw also enables businesses to attract customers through featured discounts and offers. These promotions are seamlessly integrated into Google My Business pages and websites, allowing for easy redemption either through print or mobile devices.