The New Hampshire Motor Speedway app is the official app of the speedway, designed to offer fans an exclusive and personalized experience. The app, powered by Uphoria, provides all the necessary information for race day and beyond. With this app, fans can get event information, personalized offers, exclusive content, and entertainment opportunities. The app also allows fans to take pictures at the events using Fan Cam, which has exclusive overlays, and share the pictures with NHMS, post to social media, and save to photos. The app also features live audio of the broadcast, fan guides, event schedules, ticket information, and venue information, maps, and directions. Fans can also browse and interact with NHMS Twitter and Instagram feeds right in the app. The app offers a social rewards program in NHMS Fan Zone and much more to come in future releases.