New Balance 公式ストアアプリ - NB Shop is a lifestyle shopping app developed by New Balance Japan Inc. for iPhone users. The app is designed to make it easy for users to check out the latest New Balance shoes and apparel, as well as find stores nearby using GPS. With the app, users can set up "information delivery" to receive notifications tailored just for them. The app features a wide range of products, including lifestyle sneakers, running shoes, and official limited edition products. The app also includes a "myNB" section where users can log in, check their membership information, points, and purchase history. The app also offers exclusive deals, special coupons, and stamp cards to its users. Free gift wrapping is available for purchases made at the official online and factory stores.